Smiggle

Web design team
About

Smiggle is an Australian-based retail chain, that sells vibrant and colourful stationery and related accessories for children. Smiggle is a part of the Just Group, an Australian company that owns and operates a number of high profile retail chains.

Context

I worked as a Web Designer / Front End Developer on the Smiggle brand for just over 18 months.

During my time there I had the opportunity to work on countless digital marketing campaigns across their entire international market base (Australia, New Zealand, UK, Ireland and Asia).

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eCommerce site redesign

All of the Just Group’s eCommerce sites at the time were split across legacy desktop/mobile sites, rather than a single responsive framework. This created a duplication of work to create/design and build web content across the entire eCommerce team, including Smiggle.

The eCommerce team was working on project to re-platform their tech stack to allow for a responsive, single site for each of the Just Groups brands. As a part of this initiative, the web design team were tasked with re-designing the eCommerce site, which had grown out of date over the years.

I had the opportunity to work on an early concept for the Smiggle site, focusing on some of the core pages: home, product category and product detail.

Thanks for viewing this page :)

If you’re interested in seeing more examples of my work, find them below.

Carsales Assembler PwC Australia