Smiggle
Web design team
Smiggle is an Australian-based retail chain, that sells vibrant and colourful stationery and related accessories for children. Smiggle is a part of the Just Group, an Australian company that owns and operates a number of high profile retail chains.
I worked as a Web Designer / Front End Developer on the Smiggle brand for just over 18 months.
During my time there I had the opportunity to work on countless digital marketing campaigns across their entire international market base (Australia, New Zealand, UK, Ireland and Asia).
View WebsiteeCommerce site redesign
All of the Just Group’s eCommerce sites at the time were split across legacy desktop/mobile sites, rather than a single responsive framework. This created a duplication of work to create/design and build web content across the entire eCommerce team, including Smiggle.
The eCommerce team was working on project to re-platform their tech stack to allow for a responsive, single site for each of the Just Groups brands. As a part of this initiative, the web design team were tasked with re-designing the eCommerce site, which had grown out of date over the years.
I had the opportunity to work on an early concept for the Smiggle site, focusing on some of the core pages: home, product category and product detail.
- Smiggle category page
- Smiggle category page
- Smiggle product page
- Smiggle home page
- Smiggle home page
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If you’re interested in seeing more examples of my work, find them below.